Should Social Media Be A Part Of Your Marketing Plan?

Yes! Especially if you have a consumer brand. Facebook is the fastest growing social media strategy around and the fastest growing demographics are those 25 years old and older. More than half of the users return daily spending an average of 20 minutes on the site each day. The most significant growth is among 35-54 year olds...a perfect demo for shoppers!

Although Facebook is the fastest growing social network, My Space still has the most users at least today. That is expected to change in fourth quarter. Both mediums are powerful marketing tools depending upon your target market.