Top 10 Tips to E-Communication Campaigns

1. Develop your e-mail list.
2. Make your message relevant to your target market.
3. Keep your graphics simple and your message short.
4. Use a resource like swiftpage.com or constantcontact.com to send your email.
5. Keep with one message and minimize to one page that fits most computer screens.
6. Make the subject line relevant and less than 45 characters.
7. Be interactive by requesting an action from your reader.
8. Add your link to your blog and website.
9. Send your email from a person’s email address to improve readership.
10. Best time to send an e-communication is the middle of the week.

Non-Traditional Media -- What is it?

A good consumer marketing plan includes a mix of marketing strategies including non-traditional mediums to directly connect consumers to your product or service. An example of a non-traditional medium is the mall as a medium. Imagine reaching 20,000+ consumers a day face-to-face or 15 million+ consumers annually. Motorsports, college campuses, festivals, and amusement parks are also some of the great places for experiential marketing.

Carpenter & Company has launched many brands using non-traditional media including with brands such as Nature’s Own Bread, Verizon Wireless, Millstone Coffee, and Skirt Magazine. As retail experts we know the malls nationwide the best and therefore have introduced many new products through sampling, interactive kiosks, mall radio, signage, and shopper database access to name a few. To learn more about non-traditional media contact us at info@carpenterco.net.

Marketing Mixed-Use Developments - Collaboration Is the Name Of The Game!

Many developers do not understand the essentials to creating a brand destination and building brand awareness and sales through on-going co-operative consumer marketing that promotes the entire mixed-use destination! They are focused on branding their own piece of the puzzle and minimizing the strength of the whole. The appeal and success of a mixed-use development is the benefits of all the parts. There is a place for both individual branding and destination marketing!

One strategy for co-operative marketing could include a retail developer working with office and hotel developers to offer shopping incentives for new office leases and to hotel guests. Shopping packages not only benefit the retailer but help fill office space and beds when packaged as added value.

To learn more about how to market mixed-use developments contact us at info@carpenterco.net and visit us at www.carpenterco.net to view case studies.