Carpenter & Company recognizes the value of “Green Marketing” and the foundation of launching an organic consumer products marketing campaign. The company provided strategic marketing management of various brand launches in the United States and Canada for Bodilsen, an international award-winning furniture manufacturing company known for its contribution to the environment.
Bodilsen wanted to expand its presence globally by offering eco-friendly furniture solutions for big box retailers including Lowe’s, Menards, and Sears. The Bodilsen brand is SmartWood certified and only purchases raw materials from sustainable forestry.
The marketing assignment for the manufacturer and their green products began with market research including retailer consumer intercept, industry trend reviews, and competitive analysis to prepare focused marketing presentations for each retailer. Upon final furniture collections approval by each retailer, Carpenter & Company then designed eye-catching store point-of-sale materials and packaging for each furniture collection.
In the end, Carpenter & Company successfully launched Bodilsen’s eco-friendly furniture collections throughout the United States and Canada.
Monday, June 16, 2008
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