Marketing Tool Kit for Retailers and Developer/Property Management

A Marketing Tool Kit is like an insurance program to help protect your business assets. Retailers, restaurants, and developer/property management companies too often fail to budget consumer marketing dollars to promote the investment of a brick & mortar business. They all plan for buildings and maintenance but forget a key ingredient to building a successful destination. Location and great merchandise are part of the equation, but marketing is necessary to build brand awareness and activate and build sales and traffic. Imagine developing the biggest event and forgetting to tell anyone about it!

According to the retail industry, a retailer and a restaurant should plan to spend 4% of their projected revenue to launch the brand and 2% for on-going marketing programs. Developers should provide a Marketing Tool Kit to new retailers and restaurants to protect their time and money in securing and keeping the lease. Local retailers are less likely to activate the Marketing Tool Kit so building a marketing budget from a combination of merchant and developer contributions as part of the lease assures a Marketing Tool Kit is implemented. Carpenter & Company is available to prepare a marketing tool kit for both developer/management companies and retailers and restaurants. For more information email us at info@carpenterco.net.

Social Marketing Helps Lease Student Housing

Carpenter & Company was selected to develop and launch a student housing brand and drive and leasing activity for a downtown student housing development. Upon creating the brand, an integrated marketing program was launched including both traditional and non-traditional advertising mediums. We developed multiple ways to directly connect with college students ranging from social media to experiential marketing.

Social media was among the most successful marketing strategy we integrated into the marketing plan. No one understands social media better than college students who are connected to social websites like Facebook.com and MySpace.com!

We enrolled a team of college students to support us in building the marketing plan. We also built an email college database through experiential marketing programs like basketball and baseball sponsorships.

Traditional media had its place too, so we reached college students through eye-catching billboards, print and electronic media, an interactive website, and public relations.

The development is now fully leased and a great success story! To learn more about social marketing or marketing a student housing development contact us at info@carpenterco.net.

Knowing the Value of Green Marketing

Carpenter & Company recognizes the value of “Green Marketing” and the foundation of launching an organic consumer products marketing campaign. The company provided strategic marketing management of various brand launches in the United States and Canada for Bodilsen, an international award-winning furniture manufacturing company known for its contribution to the environment.

Bodilsen wanted to expand its presence globally by offering eco-friendly furniture solutions for big box retailers including Lowe’s, Menards, and Sears. The Bodilsen brand is SmartWood certified and only purchases raw materials from sustainable forestry.

The marketing assignment for the manufacturer and their green products began with market research including retailer consumer intercept, industry trend reviews, and competitive analysis to prepare focused marketing presentations for each retailer. Upon final furniture collections approval by each retailer, Carpenter & Company then designed eye-catching store point-of-sale materials and packaging for each furniture collection.

In the end, Carpenter & Company successfully launched Bodilsen’s eco-friendly furniture collections throughout the United States and Canada.